STORE Europe Retail Concepts & Consultancy
<table width="850" border="0" cellpadding="0" cellspacing="0"><tr><td align=left> <p><font face="Verdana,sans-serif" color="#ffffff" size=2>&nbsp;<br /> <b>THE RETAIL PERSPECTIVE</b></font><br /> <font face="Verdana,sans-serif" color="#999999" size=2>&quot;In a retail environment that focuses solely on efficiency and price it seems we forget that price is only a prerequisite. True competitive edge and differentiating capability arise from an integrated retail concept where vision and mission become the drivers of identity, which is passionately translated into all brand contact points such as stores, communication, range, people, processes anmd management. Through this structured and integrated approach we will establish a clear and recognisable market position that forms a continuous basis for consumer loyality, inspriration and seduction. Only in the combination of the above-mentioned elements lies the key to long-term retail edge and success.&quot;</font></p> <p><font face="Verdana,sans-serif" color="#ffffff" size=2><b>STORE EUROPE'S PERSPECTIVE</b></font><br /> <font face="Verdana,sans-serif" color="#999999" size=2>In today's highly competitive retail landscape, successful retailers operate from a strong and distinguishing retail concept. This kind of integrated concept provides the basis for a unique and profitable shopping environment. It also provides a platform of communication for those parties primarily involved in the realisation of the concept: retailers and designers.</font></p> <p><font face="Verdana,sans-serif" color="#999999" size=2>These are five key drivers in developing such concepts: Strategy, Technique, Originality, Research and Experience.</font></p> <p><font face="Verdana,sans-serif" color="#999999" size=2>Retail concepts built around these key drivers of retail success provide a logical and integrated platform. This platform provides direction to all parties involved in bringing the concept to life. Primarily retailers and designers. As such these concepts conncect the theoretical world of retail strategy with the practical world of retail design. All for the sole purpose of creating unique and lasting shopping experiences for the quality critical, price conscious and tech savvy consumer of the 21<SUP>st</SUP> century.</font></p> <p><font face="Verdana,sans-serif" color="#ffffff" size=2><b>THE DESIGNSTORE PERSPECTIVE</b></font><br /> <font face="Verdana,sans-serif" color="#999999" size=2>It is no longer sufficient to be adept at using touch screens, retinal scanners and on-line commerce, we will require the simplicity of vocal exchange, visual stimulation, reassurance and human touch.</font></p> <p><font face="Verdana,sans-serif" color="#999999" size=2>The realisation that the five senses are fundamental to our wellbeing and our lives informs the new design landscape. Rather than adapting and adopting new technologies for their intrinsic power we are bookmarking <a href="http://www.amazon.com/">Amazon</a> for books and music, downloading onto i-pods, and e-mailing friends. Already there are smail networks handwriting letters to each other.</font></p> <p><font face="Verdana,sans-serif" color="#999999" size=2>And the spaces we inhabit will relate more to that human scale as decoration emerges once again, colour is introduced into retail environments, materials are considered from a sustainability angle rather that a purely aesthetic point of view, we revere light and shadow, respect sound and movement.</font></p> <p><font face="Verdana,sans-serif" color="#999999" size=2>The designer must seriously consider this new creative landscape, these re-emerging needs, often against the rather narrower vision and requirements of market driven brands and retailers. People want honesty, dialogue, communication, they want to fulfil their needs and they want fun.<br />&nbsp;</font></p> </td></tr></table>
 
© STORE Europe Retail Concepts & Consultancy / Koen Hazewinkel 2006